If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.
Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.
However, to be successful, you need to understand the right ways to leverage video’s tremendous power. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian, the way we consume content is moving more and more toward video, motion graphics, and audio. “The growing sophistication of technologies like virtual reality, voice recognition (hello Alexa), and artificial intelligence means we will soon interact with screens very differently than we used to.”
In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind.
How to put videos into play
As is the case with any tactic, the decision to create content as a video should trace to your marketing goals. Fortunately, from a marketer’s standpoint, video offers a range of creative and strategic options that can be applied to virtually any content marketing purpose.[/vc_column_text][/vc_column][/vc_row]